An affiliate is someone who sends customers to my store to get 20 % of the base price of any sale or who I sell their products for 20 % of the same price.  After the initial visit, the pass-on cookie is good for 30 days on any product in the CaféPress marketplace; so the relationship of “affiliate” (no matter who sells the product) has great potential. 

Secondly, The affiliate program is supported by a proven company which monitors and supports this (above) relationship.